Our client did not have a mobile responsive site and had many technical errors that were visible after completing an in-depth audit. Also, the site was too niche based and focused heavily on one kind of service.
Our objective was to fix all on-site and off-site issues while shifting the website’s semantics towards being more industry related. To help generate topical relevance, part of the goal was to build individual service pages to broaden the scope of the site’s organic reach.
We created a lead generating website to enhance user interactions and conversions on all platforms.
We brainstormed an advanced SEO strategy based on keyword research and competition analysis.
We built unique landing pages and optimized content for customer relevancy.
Throughout our project, the team generated multiple pieces of unique content from the ground up and expanded previously published pages that were underperforming in search results. This was executed thanks to our advanced keyword research strategy coupled with a combined analysis of known industry competitors and SERP (search engine results page) competition based on the targeted keywords. This gave us a clear and defined goal to work towards.
Great content can only thrive when the backbone of your website is in great health (otherwise, it will be tough for search engines to crawl your site, or consider it trustworthy). That means sewing up the many technical issues that can occur on the site. Our client suffered from a heavy, unresolved, manual penalty from a previous malware attack (before onboarding with us), mixed content issues in the code (unresolved HTTP/HTTPS issues), and slow page speeds. We created a strategy to fix those problems and continuously monitor the site to identify anything that can occur.
We saw a huge increase in organic traffic after deploying our on-page strategy to help target sales-driven search terms thanks to our meta-data optimization, keyword/ TF-IDF (industry terms) optimization, and on-page technical cleanups to set the bases for our content creation. We then further increased the overall search visibility and traffic of the site by deploying content-rich pages. Here are the results:
Growth in organic search within 3 months
Growth in total traffic within 3 months
Increase in visibility after content marketing
Get in contact with our team at Otecon Technologies to start your business’ journey in expanding its web presence. We offer campaign audits and customizable ad strategies based on your unique budget and business goals. That means small companies and large enterprises are all welcome.
Contact us today to talk about your marketing strategy.