SPINDLES ON REMSEN

INDUSTRY: Restaurant and Wine Bar

Spindles on Remsen offers American style tapas and a wide selection of wines and beer. The wine list includes over 45 different selections and is updated frequently. Menu items include something to touch on everyone’s taste and price range. Items are largely locally sourced and vary with the growing season.

THE PROBLEM:

Our client had an event “Springfest” they wanted to promote using social media. Their organic posts were not reaching enough people. They wanted increased awareness of their event to attract more customers.

THE GOAL:

Our objective was to increase brand awareness for our client at a low cost per result. We want to reach as many people as possible with an ad outlining the details of their event with the goal being customers remembering the event and ultimately attending.

Our Approach

BRAND AWARENESS

We created a brand awareness campaign optimized for ad recall lift, serving our ads to maximize the number of people who will remember seeing our ads.

ADVANCED BIDDING STRATEGY

Our bidding strategy was geared towards getting the most impressions for our budget and we would get charged per impression.

DISPLAY AD DESIGN

We created a unique design with a simple yet direct approch to complement the ad text.

Layered Interest and Demographic Targeting

We targeted Facebook users located within a 12 mile radius of Cohoes, New York ages 22-60. To make our targeting more granular, we layered on users who have shown interest in concerts, beer, parties and wine or bars. We chose these interests because Spindles on Remsen is a wine bar and the event featured live music and was a closed off block party.

Tailored Creative Design

We provided our client with a single image ad to use for their campaign. Important information about the event was highlighted in the image itself as well as in the copy above. This allowed the Facebook user to be fully informed about the event while enjoying a visually stimulating ad.

The Results

Our client was very happy with our results. Our campaign maintained a low cost per result throughout its duration. Our client saw an excellent turn out at their event. Our client was also very happy with our ad design and implementation.

^12,430

Ad impressions reached in 12 days

^31,125

Total ad impressions with a cost per impression lower than $0.05

^36

post reactions, 15 post shares, and 5 post comments

How Can We Help You Grow Your Practice?

Get in contact with our team at Otecon Technologies to start your business’ journey in expanding its web presence. We offer campaign audits and customizable ad strategies based on your unique budget and business goals. That means small companies and large enterprises are all welcome.

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